top of page

Academic & Work Projects

Showcasing a journey of growth and innovation through my academic achievements and real-world digital marketing experiences.

Peloton - Petar Kostic, a digital marketing specialist associated with Baruch College.

01

Peloton PR Strategy

Revitalizing the Peloton experience with a strategic pivot towards inclusivity and holistic wellness, targeting new demographics like seniors and corporate employees to foster a community that celebrates every step of the fitness journey.

Read more >>>

02

TikTok Strategy

Devising a TikTok strategy that balances engaging content across Affiliate PR, B2B Services, and New Trends in PR, I tailored a dynamic posting rhythm with clear CTAs, leveraging voice-overs, case studies, and AI-generated visuals to captivate and educate our audience daily.

Read more >>>

TIK TOK STRATEGY Petar Kostic, a digital marketing specialist associated with Baruch College.
SAFY STORE Petar Kostic, a digital marketing specialist associated with Baruch College.

03

Facebook Ad Campaign

Crafting a heartfelt Mother's Day Facebook Ad campaign for a brand specializing in personalized gifts, I targeted diverse audiences with meticulously designed ad sets, showcasing necklaces with personalized message cards to touch the hearts of mothers, grandmothers, and beyond.

Read more >>>

04

Junior Achievement Project

Embarking on an enlightening journey through the Junior Achievement Program, I discovered the transformative power of teaching and the joy of illuminating young minds with the fundamentals of business, entrepreneurship, and money management.

Read more >>>

Junior achievement Petar Kostic, a digital marketing specialist associated with Baruch College.
bottom of page